How Classical Conditioning is Used to Influence
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Classical conditioning is a term often used by psychologists. In short and simple terms, it describes the process of learning through association. This phenomena is most associated with Ivan Pavlov, who while studying the role of saliva in dogs’ digestive processes by accident, stumbled upon this process. Dogs salivate in the presence of food but over time Pavlov noticed that the dogs started producing the saliva even before coming in contact with the meat. They would start salivating when the technician came in who used to feed the dogs.